29th November 2019

Lloyds Banking Group joins 'Friends against Scams' campaign

National Trading Standards and Lloyds Banking Group have announced a new partnership designed to prevent people falling victim to scams. The Friends Against Scams is a campaign led by the National Trading Standards Scams Team, which empowers communities to identify, spot and report potential scams.

The initiative includes a range of training opportunities for consumers and organisations whose staff are likely to have touchpoints with potential victims, including banks, building societies and utility companies.

As an official Friends Against Scams partner, Lloyds Banking Group is supporting the initiative by rolling out tailored training for colleagues across the bank, so they are even better equipped to protect their customers as well as their own families and friends.

Lloyds Banking Group has also been working with National Trading Standards to fund and design a new guide to help people have more meaningful conversations about scams. The guide has initially been distributed across the branch network to support front-line colleagues.

Tim Symington, Director of Financial Intelligence Unit for Lloyds Banking Group, said: "Helping keep our customers’ money safe is a top priority and our colleagues are highly trained to spot the tell-tale signs of scams with customers. We are proud to partner with the National Trading Standards Scams Team on their Friends Against Scams campaign, which will help our colleagues spread the warning even more widely that absolutely anyone can become the victim of a scam."

Lord Toby Harris, Chair of the National Trading Standards Board, said: "The tactics used by criminals often leaves victims socially isolated and ashamed of telling their friends and families what's really going on behind closed doors. It is fantastic to have such an influential organisation as Lloyds Banking Group on board to help us tackle this problem on a local, regional and national level.”