Of Special Interest


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26th August 2011

Boku consolidates in French mobile payment

Boku has launched direct carrier billing with Bouygues Telecom and SFR. It already has direct carrier billing with Orange France.

Boku commented: "The partnership offers over an additional 32 million French customers the ability to pay for digital goods and services using only their existing wireless service account, with the charge appearing on their carrier bill. With this agreement, nearly all mobile users in France will benefit from BOKU direct carrier billing.

"Bouygues Telecom and SFR are launching a new service enabling consumers to purchase goods online and use BOKU to pay with their mobile phone number. That service, Internet + Mobile allows a fully integrated 2-click purchase process that results in higher payouts and gives online merchants access to a full range of price points of up to 10 Euros."

Mark Britto, CEO, said: "France accounts for more than 50 Million mobile subscribers and has one of the most advanced online markets in the world. France is already one of BOKU's top ten markets, and these new connections will undoubtedly keep them in that category and growing fast."