Of Special Interest
- Financial wellness affects half of peoples’ mental or physical health, finds report
- Study finds traditional financial institutions embrace Fintech disruption
- Grass is greener for environmentally friendly businesses, finds Barclays
- Prospective homeowners would consider a 40-year mortgage to escape renting, finds Santander
- Millennials’ needs are changing the face of banking industry, says new report
- FS is putting consumer data at risk by failing to protect mobile apps, says Arxan
- A lack of belief in their ability holds 28% women back in work, says Cambridge & Counties
- ‘Which?’ reveals Scotland has lost over a third of its bank branches in eight years
- Next downturn unlikely to be as bad as 2008, according to S&P
- FCA reveals findings from first cryptoassets consumer research
- US consumers favour single mobile app for banking and payments
- Banks suffering major IT shutdowns every day, ‘Which?’ reveals
- The US will be a key offshore centre in 2019, says GlobalData
- Debit industry changes markedly in 10 years of the Debit Issuer Study
- UK's ‘Big Five’ face ‘too big to compete’ as small challengers secure stellar returns
- Banks as vulnerable now as before crash, says new study
- Leverage ratio a constant conundrum for European and US banks, says SNL
4th November 2011
Coutts has dropped mentions of its parent's name on its website other than where legally required. The same makeover is following on paper and in branches.
The only real questions that arise is why anyone introduced the heavy RBS branding in the first place, and once introduced why this was not removed before now. Even before RBS's troubles, the idea of mixing the branding of one of the oldest and most famous private bank brand's with a mass market retail bank brand was one of the poorest marketing decisions imaginable. This error was multiplied in 2008 when Coutts was officially rebranded RBS Coutts.
- Coutts Bank can trace its roots back further than can the Bank of England. It is known in the UK as the Queen's banker. It has been banker to the Royal family since the 18th century.
- National Westminster Bank acquired Coutts Bank in stages around 1990 and was then in turn acquired by Royal Bank of Scotland in 2000.